We long ago realised that simply holding out the begging bowl would not meet our needs, a unique concept was needed.

Step forward Sgt Slingsby

Sgt Slingsby is to put it bluntly, a teddy bear.

However, he is no ordinary teddy bear, with a long lineage, dashing good looks and a cheeky grin, the Sgt and his ever growing team roam the world, being photographed, raising awareness and drumming up support.

‘Bearers’ offer to take one of the team on holiday, operations or any place of interest, take photographs, write up an interesting story, collect donations and drive awareness of Holidays4Heroes.

You might find the Sgt or one of his team in a Harrier of the Naval Strike Wing in Afghanistan, holding down lunch in a Lynx of the Army Air Corps Blue Eagles Display Team, taking part in the Spatula Challenge, sitting on the lap of Gurkha Pun VC, umpiring an Eastenders charity cricket match, cheering for the Army rugby team, doing frankly disturbing things with the vikings on the Orkney islands, posing  in Downing Street or simply enjoying the sun and thongs in Brazil.

We have a dedicated website and a committed team (or is that, should be committed!) that manage the endeavor.

If you are going somewhere interesting or want to join in, let us know via the contact menu.